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Creepy AdTech, mediation wars, and not-so-super superapps

Дата публикации: 30-10-2025 14:40:43

Learn first-hand insights about AdTech, monetization, and data-driven innovation from Attributed — a new media platform amplifying industry voices. Attributed brings together visionaries, brand leaders, agency strategists, and marketers to share insights on the future of advertising technologies, AI-driven innovation, data privacy, app growth, monetization, and more. The first published articles feature: Linda Kender, Regional Director at MMA MENA, on how AI is reshaping advertising, why it’s a positive change for marketers, and how to ensure it doesn’t become too invasive. Ignacio Ortiz, Co-Founder at X3M Mediation, on the new wave of “mediation wars” in mobile advertising and why greater competition could drive innovation. Hung Luu, Senior Growth Marketing Manager at MoMo, on how Vietnam’s booming superapp scene is transforming the way people shop and
The post Creepy AdTech, mediation wars, and not-so-super superapps appeared first on Business of Apps.

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