SEOUL —Feline wellness brand Ari’s Purrfect introduced its cat-focused product lineup to consumers at the 2026 CatCon in Pasadena, Calif. The brand, backed by South Korea’s Yuyu Pharma, presented its Dental Bites and Omega+Multivitamins, both of which are available in the United States.

“CatCon gave us a valuable opportunity to meet cat owners directly and listen to how they think about everyday feline wellness,” said Robert Wonsang Yu, chief executive officer of Yuyu Pharma and Mervyn’s Petcare. “Ari’s Purrfect was created specifically for cats, and those conversations are important as we continue developing the brand.”

Ari’s Purrfect was created around its Feline First® philosophy, with products developed specifically for cats and their everyday routines. Its products are formulated by a Ph.D. companion pet nutritionist and a board-certified feline veterinarian. Its current portfolio includes Dental Bites, a soft dental chew, and Omega+Multivitamins, an Omega-based lickable supplement.

The brand plans to continue developing products and engaging directly with cat owners at events such as CatCon as it expands its presence in the United States.

“We want to stay close to the people who live with and care for cats every day,” Yu said. “That feedback helps us better understand how people approach daily care and what they look for from a cat-focused brand.”

Read more about new pet food and treat products.