NEW YORK — Pet wellness brand PetLabCo.® announced the launch of NeuraBlend™ Calming Chew, a daily calming soft chew for dogs formulated to support emotional balance and help dogs navigate stress and changes in routine.

Marking PetLabCo.’s first calming product, NeuraBlend™ Calming Chew is a melatonin-free option that can be incorporated into a dog’s daily wellness routine and can be used to help during stressful situations. Each soft, pork-flavored chew features 10 calming active ingredients that work across four pathways: gut-brain, stress response, neurotransmitter and botanical support, according to PetLabCo.

Key ingredient highlights of the product include:

• PRIOME® MW, a postbiotic blend designed to support the gut-brain axis
• KSM-66® Ashwagandha Root Extract, a clinically studied, branded adaptogen ingredient
• No melatonin, making it suitable for daily use without leaving dogs sluggish

“Supporting a dog through everyday stressors starts with understanding that emotional wellbeing is connected to multiple systems in the body,” said Israel Swann, DVM, consultant of PetLabCo. “A dog calming supplement can support dogs through everyday stress and help pet parents establish a consistent routine ahead of anticipated events like travel, boarding or unfamiliar environments.”

The soft chews can be administered in preparation of road trips, flights, boarding stays, houseguests, fireworks and other disruptions to help dogs maintain a normal, relaxed disposition.

“While holiday travel can be exciting for families, changes in routine can be tricky for dogs,” said Chris Masanto, chief executive officer and co-founder of PetLabCo. “We wanted to create a dog calming chew that could fit naturally into a dog’s daily routine while also giving pet parents an easy way to prepare for moments they know may be stressful.”

NeuraBlend is designed for daily use based on a dog’s size, with a specific double-administration protocol leading up to anticipated stressful events (started seven days ahead, held through the event plus two days after).

NeuraBlend joins PetLabCo.’s portfolio of health and wellness solutions spanning gut health, joint health, seasonal allergy and immune support, and dental care. It is now available for purchase through PetLabCo.’s direct-to-consumer (DTC) website.

Read more about pet supplement products and trends.