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СпутникиРНSpaceXРоскосмосNASASAS CMO Jennifer Chase argues the traditional B2B playbook is obsolete as buyers complete 61 percent of their journey before contacting a seller. Her human-led AI strategy may reshape how B2B brands approach discoverability, buyer group engagement, and measurement.
July 28, 2026
SAS CMO Jennifer Chase argues the traditional B2B playbook is obsolete as buyers complete 61 percent of their journey before contacting a seller. Her human-led AI strategy may reshape how B2B brands approach discoverability, buyer group engagement, and measurement.
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