B2B buyers complete 61 percent of their purchasing journey before contacting a seller, forcing marketers to rethink how brands surface in AI-driven search. Generative engine optimization strategies — from LLM readability to community thought leadership — may determine which brands make the shortlist and which are ignored.
B2B buyers complete 61 percent of their purchasing journey before contacting a seller, forcing marketers to rethink how brands surface in AI-driven search. Generative engine optimization strategies — from LLM readability to community thought leadership — may determine which brands make the shortlist and which are ignored.
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