Просмотр новости
Найдите то, что Вас интересует
Спутники
РН
SpaceX
Роскосмос
NASA
СпутникиРНSpaceXРоскосмосNASAStrong B2B brands command measurably better financial returns, yet most marketers still struggle to make that case in the boardroom. Brand Finance's David Haigh argues that understanding the business model — not just the metrics — may be the missing link.
July 28, 2026
Strong B2B brands command measurably better financial returns, yet most marketers still struggle to make that case in the boardroom. Brand Finance's David Haigh argues that understanding the business model — not just the metrics — may be the missing link.
Access to this item is reserved for ANA members only.
Already have an account? The industry's best insights and resources await:
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | How Shell Reframes B2B Brand Growth | 0 | 8.96 | 31-07-2026 |
| 2 | How CMOs Can Win Over CFOs | 0 | 6.33 | 31-07-2026 |
| 3 | Staying True at Scale: How Canva Is Building a Global Brand Without Losing Its Soul | 0 | 8.15 | 29-07-2026 |
| 4 | How Marketing's Most Confident Leaders Make a Financial Impact | 2 | 6 | 30-06-2026 |
| 5 | Gallo's Four-Principle Framework for Building Brands That Endure Across Markets | 0 | 10.4 | 28-07-2026 |
| 6 | Branding vs Marketing: Key differences and why both matter for success | 0 | 7 | 04-09-2025 |
| 7 | What's Driving Change in Automotive Marketing? | 0 | 9.52 | 30-07-2026 |
| 8 | The Quiet Advantage of Companies Whose Experts Are Visible | 5 | 6 | 06-07-2026 |
| 9 | B2B Sales and Marketing Alignment | 0 | 5 | 15-07-2026 |
| 10 | How to win the attention economy: Challenger brand strategy | 0 | 5 | 14-11-2025 |