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СпутникиРНSpaceXРоскосмосNASACMOs who frame marketing as a business investment — not a budget request — may earn the financial credibility that CFOs demand. The gap between marketing activity and business value is widening, and closing it could redefine how marketing earns its seat at the table.
By Stephanie Fierman   July 31, 2026
CMOs who frame marketing as a business investment — not a budget request — may earn the financial credibility that CFOs demand. The gap between marketing activity and business value is widening, and closing it could redefine how marketing earns its seat at the table.
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