Omnichannel has shifted from strategic ambition to operating reality, and most marketing organizations are struggling to keep pace. Siloed teams, disconnected workflows, and rising personalization demands may be widening the gap between how customers experience brands and how marketers actually work.
By Marie Aiello   July 29, 2026
Omnichannel has shifted from strategic ambition to operating reality, and most marketing organizations are struggling to keep pace. Siloed teams, disconnected workflows, and rising personalization demands may be widening the gap between how customers experience brands and how marketers actually work.
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