Вход на сайт

Просмотр новости

Найдите то, что Вас интересует

Omnichannel Is No Longer a Strategy. It’s the Operating Model for Modern Marketing

Дата публикации: 29-07-2026 04:00:00

Omnichannel has shifted from strategic ambition to operating reality, and most marketing organizations are struggling to keep pace. Siloed teams, disconnected workflows, and rising personalization demands may be widening the gap between how customers experience brands and how marketers actually work.

Основное содержимое страницы с новостью.

Leading brands are moving beyond channel management to orchestrated experiences powered by AI

By Marie Aiello  &nbsp July 29, 2026    

Omnichannel has shifted from strategic ambition to operating reality, and most marketing organizations are struggling to keep pace. Siloed teams, disconnected workflows, and rising personalization demands may be widening the gap between how customers experience brands and how marketers actually work.

This Is an ANA Member Exclusive

Access to this item is reserved for ANA members only.

Log in

Already have an account? The industry's best insights and resources await:

No Account?

Use your business email address to create your free account; if you're a member through your company, we'll know.

Members can access their benefits as soon as they sign up and log in.


Not a Member?

You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.

The content you're trying to see is available to:

  • ANA Client-Side Marketer Tier Members
  • Platinum Tier Members
  • Gold Tier Members
  • Silver Tier Members

Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.




Схожие новости

#Наименование новостиТональностьИнформативностьДата публикации
1Customer Journey Maps: Best Practices07.8130-07-2026
2How MarTech Is Enabling Autonomous Brand Engagement Across Channels?09.9417-07-2026
3What's Driving Change in Automotive Marketing?09.5230-07-2026
4Marketers Learn to Navigate a Rapidly Changing Digital Terrain0729-06-2026
5AI for Marketers Digest: Operating Reality Sets In0716-07-2026
6Rather than going with the crowd, marketers are now questioning measurement ambiguity0716-07-2026
7How CMOs Can Win Over CFOs06.3331-07-2026
8AI and Generative AI in Marketing0515-07-2026
9ANA CMO MarTech Mastery Series: Navigating In-House vs. Outsourcing Decisions013.6727-07-2026
10Оптимизация бизнес-коммуникаций: технологическая эволюция исходящего маркетинга5723-06-2026

Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 10. Тональность: 0. Информативность: 7.26. Источник: www.ana.net.