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СпутникиРНSpaceXРоскосмосNASAA new ANA and NewtonX report finds that 59 percent of senior B2B marketers can now measure and defend marketing's financial impact — up from 39 percent in 2025. A persistent "Vocabulary Gap" around pipeline, attribution, and effect may still be limiting how much finance is willing to trust marketing's numbers.
By Gabrielle White   June 30, 2026
A new ANA and NewtonX report finds that 59 percent of senior B2B marketers can now measure and defend marketing's financial impact — up from 39 percent in 2025. A persistent "Vocabulary Gap" around pipeline, attribution, and effect may still be limiting how much finance is willing to trust marketing's numbers.
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