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СпутникиРНSpaceXРоскосмосNASAIn-house agencies control an estimated $60 billion in annual spend, yet many still struggle to prove their strategic worth. New research and case studies from the ANA reveal how brands like Boston Scientific, T-Mobile, and Fiserv are shifting from cost-center thinking to measurable business impact.
In-house agencies control an estimated $60 billion in annual spend, yet many still struggle to prove their strategic worth. New research and case studies from the ANA reveal how brands like Boston Scientific, T-Mobile, and Fiserv are shifting from cost-center thinking to measurable business impact.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | ANA VP Peter Kenigsberg Breaks Down the Current State of In-House Agencies | 0 | 7 | 29-06-2026 |
| 2 | Strong B2B branded businesses command 65% valuation premium as global brand value reaches $4 trillion | 0 | 12.96 | 30-04-2026 |
| 3 | ANA Study: Governance Around Principal Media Failing to Keep Pace With Industry Adoption | 0 | 8.4 | 19-03-2026 |
| 4 | 2026 Grand Jury Announced for ANA’s In-House Excellence Awards | 0 | 16.13 | 26-02-2026 |
| 5 | Built for Breakthroughs: How In-House Media Brings Pfizer Closer to the Patient | 5 | 7 | 25-06-2026 |
| 6 | How Lean Pharma Teams Can Manage Agencies Like Giants | 0 | 8.76 | 18-09-2026 |
| 7 | From AI Adoption to AI Advantage | 0 | 6.68 | 17-09-2026 |
| 8 | The case for and against retail media networks as brand-building channels | 0 | 12.56 | 21-09-2026 |
| 9 | How Marketing's Most Confident Leaders Make a Financial Impact | 2 | 6 | 30-06-2026 |
| 10 | ANA CMO MarTech Mastery Series: Navigating In-House vs. Outsourcing Decisions | 0 | 13.67 | 27-07-2026 |