Until now, Amazon largely operated its own parallel ad auction alongside publishers’ Prebid setups, such as Amazon TAM (Transparent Ad Marketplace) for large enterprise publishers and Amazon Unified Ad Marketplace (UAM) for midsize publishers. That meant Amazon demand often sat outside the same decision layer where publishers already managed competition, floors and signals across other […]
The post How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield appeared first on AdMonsters.
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