Mars' Eggo brand is introducing Eggo Zero—the brand's first-ever waffles to deliver 0 g of added sugar. The Buttermilk flavor includes 12 g of complete protein per serving, while Blueberry delivers 11 g of complete protein per serving. Both are made with zero artificial flavors, colors, or sweeteners.

"As the leader in the frozen breakfast category, Eggo has always been focused on evolving alongside our fans and bringing new ideas to the breakfast table," says Cara Tragseiler, growth and marketing lead, Eggo. "We know today's consumers are looking for more from their breakfast—they want options that fit their lifestyles without giving up the foods they grew up loving. With Eggo Zero, we brought together the things consumers tell us matter most: great taste, protein, and less sugar, all while delivering the iconic golden-crispy bite that has inspired generations to say 'L'Eggo my Eggo!'"

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