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QVC launches wellness brand for senior women

Дата публикации: 30-06-2026 15:10:00

The lineup debuted with a 15 g protein breakfast bar available in two flavors: Cinnamon Bun Swirl and Lemon Blueberry Muffin.

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This week, QVC launched Cloud Nutrition, a new QVC-exclusive, wellness brand created by the founder of Roar Organic, Roly Nesi, to help meet the nutritional needs of women 50+.

Cloud Nutrition debuted with a 15 g protein breakfast bar available in two flavors, offering a convenient, protein, and fiber-rich option for busy summer schedules, travel, and on-the-go snacking, QVC notes. Flavors include Cinnamon Bun Swirl and Lemon Blueberry Muffin, and each box of 12 bars retails for $36. The bars do not include artificial flavors, colors, or preservatives, and are shelf-stable for up to one year unopened.

"At QVC, we're always keeping an eye out for emerging brands that meet the evolving wellness needs of our consumers, especially our core audience of women over 50, and our launch of Cloud Nutrition is a great illustration of that commitment," says Allie Koscevic, GMM VP beauty, wellness, and lifestyle at QVC. "This exclusive QVC debut of the 15 g Protein Breakfast Bars marks the beginning of a meaningful extension of our wellness portfolio, as we prepare to roll out more SKUs later this year."

Additional Cloud Nutrition products, including collagen bites, protein bars, and clear protein drinks, are set to launch this fall.


Related: Grass-fed beef tallow protein bars expand into Kroger

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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