Kantar's J. Walker Smith argues that marketers must distill every C-suite pitch to a single, disruptive idea or risk losing the room entirely. Artificial intelligence (AI) companionship, eroding trust, and shifting demographics may be reshaping the case for bolder brand investment.
Kantar's J. Walker Smith argues that marketers must distill every C-suite pitch to a single, disruptive idea or risk losing the room entirely. Artificial intelligence (AI) companionship, eroding trust, and shifting demographics may be reshaping the case for bolder brand investment.
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