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Kantar: One Thing Drives C-Suite Action: Distilling Brand Investment Amid Volatility

Дата публикации: 21-10-2026 04:00:00

Kantar's J. Walker Smith argues that marketers must distill every C-suite pitch to a single, disruptive idea or risk losing the room entirely. Artificial intelligence (AI) companionship, eroding trust, and shifting demographics may be reshaping the case for bolder brand investment.

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Why bolder bets win when AI, trust, and demographics disrupt the marketplace

Kantar's J. Walker Smith argues that marketers must distill every C-suite pitch to a single, disruptive idea or risk losing the room entirely. Artificial intelligence (AI) companionship, eroding trust, and shifting demographics may be reshaping the case for bolder brand investment.

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