KPMG turns a partner meeting into a citywide brand statement, using the Las Vegas Sphere, airport takeovers, and Uber in-app ads to stand out among Big Four rivals. The "Elevate" campaign may signal a broader shift in how professional services firms use experiential media to drive both internal engagement and external visibility.
KPMG turns a partner meeting into a citywide brand statement, using the Las Vegas Sphere, airport takeovers, and Uber in-app ads to stand out among Big Four rivals. The "Elevate" campaign may signal a broader shift in how professional services firms use experiential media to drive both internal engagement and external visibility.
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