Elevance Health's Future-Self Emails Drove 750,000 Wellness Visits in Nine Months

Дата публикации: 21-10-2026 04:00:00

Elevance Health's future-self email campaign turned overdue preventive screenings into personally relevant calls to action for members aged 65 and older. Pairing individualized care-gap data with empathetic creative may offer health marketers a replicable model for driving meaningful behavior change at scale.

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