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How Edmunds Turned Proprietary Data into Culturally Resonant Brand Storytelling

Дата публикации: 22-10-2026 04:00:00

Edmunds SVP of Marketing Alison Anziska reveals how the automotive platform turns proprietary data into culturally resonant campaigns — from World Cup ticket comparisons to a Dodgers partnership. Her framework may reshape how marketers think about data's role in brand storytelling.

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