A new ANA report co-authored with Marcus Collins finds that cultural engagement may be the most powerful lever brands have for influencing consumer behavior. Marketers at LEGO, eos, and Avocados From Mexico are already putting community-first strategies to work — and the results could reshape how brands approach segmentation.
A new ANA report co-authored with Marcus Collins finds that cultural engagement may be the most powerful lever brands have for influencing consumer behavior. Marketers at LEGO, eos, and Avocados From Mexico are already putting community-first strategies to work — and the results could reshape how brands approach segmentation.
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