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СпутникиРНSpaceXРоскосмосNASAGlenn Oyoung, CMO at health insurance provider Covered California, reveals how a subsidy expiration crisis forced a complete rethink of member retention — from seasonal renewal push to year-round, segment-driven journey. The shift may offer insurance marketers a replicable model for building trust when affordability and public confidence are both under pressure.
Glenn Oyoung, CMO at health insurance provider Covered California, reveals how a subsidy expiration crisis forced a complete rethink of member retention — from seasonal renewal push to year-round, segment-driven journey. The shift may offer insurance marketers a replicable model for building trust when affordability and public confidence are both under pressure.
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