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How Unisys Built an Intent Engine That Cut the Sales Cycle by 40 Percent

Дата публикации: 22-10-2026 04:00:00

Unisys built an always-on intent engine that unified first-party and third-party data, identified buying signals, and dynamically moved enterprise accounts through solution- and stage-based segments. The platform increased marketing-qualified leads by 51 percent, converted 47 percent of those leads into sales-qualified leads, reduced the average sales cycle by 40 percent, and influenced eight figures in contract wins.

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A near real-time customer data platform helped Unisys replace broad outreach with precise, intent-led engagement

Unisys built an always-on intent engine that unified first-party and third-party data, identified buying signals, and dynamically moved enterprise accounts through solution- and stage-based segments. The platform increased marketing-qualified leads by 51 percent, converted 47 percent of those leads into sales-qualified leads, reduced the average sales cycle by 40 percent, and influenced eight figures in contract wins.

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