Mynewsdesk is accelerating into 2026 with a strong start to the year. During the first quarter, the company increased its number of new customers by 30% compared to the same period last year. The growth follows a strategic shift over the past year toward a unified platform and a market-leading media monitoring solution.

Over the past year, Mynewsdesk has made significant progress in product development. Having long been at the forefront of new technology and AI adoption, the company has been able to adapt quickly to changing market demands. Rather than being viewed as a standalone tool, Mynewsdesk is now positioned as a platform for the entire PR workflow, bringing together everything from distribution and media monitoring to analytics in one place.

– We’ve heard this from customers for a long time: working across multiple tools is not sustainable. Our 30% growth shows that more teams are now choosing to consolidate their workflows, and that we are the platform capable of bringing everything together in one place while meeting their needs, says Gustav Berghog, CEO of Mynewsdesk.

The timing of this strategy is supported by a survey conducted by Mynewsdesk in autumn 2025, which included more than 900 respondents across the company’s core markets: Sweden, Norway, Denmark, and Germany. The survey found that the ability to combine distribution, media monitoring, and analytics within a single tool was ranked as the most important factor when selecting a PR solution.

Several initiatives have contributed to the company’s growth. One example is the launch of the Essential offering earlier this spring, designed to make the platform more accessible to small and medium-sized businesses with tighter budgets. The platform’s monitoring capabilities have also expanded to include audio and video media, as well as podcasts and social media. In addition, Mynewsdesk has improved source coverage across several Nordic markets, including expanded monitoring of premium paywalled media sources in Denmark.

Several new launches and product updates are planned for the remainder of the year, all aligned with the evolving needs and trends identified by both existing and new customers.

– The growth confirms that our strategy is working. We will continue scaling the platform, investing in product development, and delivering even greater value to our customers. Our ambition is to be the obvious choice for organizations that want to work with high-quality PR and communications, says Gustav Berghog.