From CMO departures at Delta and DoorDash to Nvidia’s first-ever CMO hire, from promotions at Meta to a new chief brand officer at Chipotle, 2026 has kept the merry-go-round spinning.

Here are the top marketer moves that have defined the first six months of the year, in chronological order.

Claudine Cheever succeeds Andréa Mallard

In January 2026, Pinterest announced that it had tapped Amazon’s former global brand and marketing VP, Claudine Cheever, as CMO. Cheever replaced former CMO Andréa Mallard, who’d held the post for nearly seven years before leaving to join Microsoft AI in the same role.