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How Microsoft Unified Its AI Ecosystem into a Platform Developers Could Believe In

Дата публикации: 22-10-2026 04:00:00

Microsoft launched "Yours to Build" to unify Azure AI, GitHub, VS Code, and Copilot under a single platform narrative. Built around developer culture and community, the campaign transformed the company's AI ecosystem from a collection of tools into a connected platform that developers could champion internally, driving engagement, consideration, and a 284 percent increase in Azure Direct conversions.

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Microsoft's marketplace-marketing campaign transformed fragmented product awareness into a unified platform story

Microsoft launched "Yours to Build" to unify Azure AI, GitHub, VS Code, and Copilot under a single platform narrative. Built around developer culture and community, the campaign transformed the company's AI ecosystem from a collection of tools into a connected platform that developers could champion internally, driving engagement, consideration, and a 284 percent increase in Azure Direct conversions.

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