ⓘ Citizen UK

Citizen's limited-edition Promaster Bullhead Racing Chronograph is available again on the company's UK store — it went out of stock there earlier this year. It now sits at the top of the site's new arrivals sort at £895. However, that availability is specific to one channel. The AV0106-01L never disappeared from authorized dealers — First Class Watches and F.Hinds have all kept listing it — so the gap was more limited to Citizen UK's own shop rather than to the edition as a whole.

The reference launched in August 2025 as a limited edition of 4,973 unnumbered pieces worldwide, and is still in production a year on. Its orange predecessor (the AV0074-05X) was limited to 1,973 pieces (referencing the 1973 Bullhead that inspired both); the blue was made at roughly two and a half times that volume.

If you're considering the £895 asking price, it's worthwhile checking elsewhere first. Jomashop lists the same reference at $749, and a Chrono24 seller has an unworn example at £637, about 29% under UK list. Neither is an authorized channel and warranty terms can be different, but the price gap is still quite substantial.

Also, Citizen's own documentation is somewhat inconsistent. The UK product description specifies a flat sapphire crystal while the technical specification section on the same page says spherical. Case diameter is 45 mm in Britain and 44.5 mm on US retail listings. No caliber is published in the UK; American sellers say the movement is the Eco-Drive E210.

The watch covers 200 m water resistance, a 1/5-second flyback chronograph measuring to 12 hours, an alarm, a power reserve indicator styled as a fuel gauge, a date display and a tachymeter scale. The perforated black leather strap uses a push-button deployment clasp. Crown and pushers sit at the top of the case — that's the arrangement that gives the Bullhead its name.

Anubhav Sharma - Senior Tech Writer - 1895 articles published on Notebookcheck since 2024

Most of my time goes into writing - and somehow it hasn’t stopped being fun yet. My work mainly revolves around everyday tech, gaming, watches, DIY modding, and the occasional piece on tech-policy chaos when companies and governments clash. I try to keep things simple and honest, without sounding like a product brochure. I have a Bachelor’s degree in Computer Science Engineering and an Associate Degree in English Studies from the College of New Caledonia in British Columbia, Canada. Away from articles and deadlines, life usually shifts to making music, taking photos, or trying to finish games that should have been completed months ago.