Paul Rodriguez Jr. is an American professional skateboarder, actor, and entrepreneur who has a net worth of $6 million.

Paul Rodriguez Jr. is best known by his nickname "P-Rod," and is considered one of the most influential street skateboarders of his generation. He rose to fame during the action-sports boom of the 2000s, winning X Games gold medals, becoming a Street League Skateboarding star, and building one of the most important signature-shoe careers in skateboarding history through Nike SB. Unlike many professional skaters who earn most of their money from contest winnings and board royalties, Rodriguez expanded early into branding and ownership. He founded Primitive, which began as a skate shop and apparel brand before growing into Primitive Skateboarding, a full board company with an international team and major pop-culture collaborations. He has also acted in films and television shows and appeared in several skateboarding video games. His $6 million net worth reflects competition winnings, sponsorships, Nike SB royalties, business equity, and entrepreneurial ventures.

Paul Martin Rodriguez Jr. was born on December 31, 1984, in Tarzana, California. He is the son of comedian and actor Paul Rodriguez. He grew up in Southern California, where skateboarding culture was everywhere, and became obsessed with the sport as a kid.

Rodriguez began skating seriously in his early teens and quickly stood out for his smooth technical style. He picked up his first sponsor around age 14 and turned pro while still a teenager. That early rise helped him become one of the first true crossover stars of the modern street-skating era.

Rodriguez first gained wider attention through skate videos and contest appearances. He rode for DNA Skateboards early in his career, then joined Girl Skateboards and appeared in the influential Spike Jonze-directed skate film "Yeah Right!" His part in that video helped establish him as one of the cleanest and most technically gifted skaters of his generation.

He later rode for Plan B Skateboards and released the solo video project "Me, Myself & I," which became one of his defining video parts. Rodriguez's style was built around precision, balance, switch tricks, and clean landings. He was not just a contest skater, but he became one of the rare street skaters whose contest results matched his video reputation.

Rodriguez won multiple X Games medals, including four gold medals in Skateboard Street. He also became a major figure in Street League Skateboarding, where he won multiple events and remained competitive against skaters from younger generations. Other major achievements include winning Tampa Pro and Battle at The Berrics.

One of the most important financial and cultural chapters of Rodriguez's career has been his relationship with Nike SB. He became one of the first skateboarders to receive a signature shoe from Nike's skateboarding division, and his P-Rod line eventually reached 10 signature models. In skateboarding, that is an unusually long and valuable shoe run.

The Nike deal helped turn Rodriguez from a top pro into a mainstream action-sports name. His shoes were sold globally, and the partnership gave him a level of visibility that few skateboarders had at the time. He also had deals with major brands such as Target and Mountain Dew, along with skate-industry sponsors including Venture Trucks, Andale Bearings, Grizzly Grip, and Primitive.

For a professional skateboarder, sponsorship income is usually more important than contest prize money. Rodriguez's long Nike relationship, plus years of signature shoes and mainstream brand support, likely generated several million dollars in gross income over the course of his career.

Rodriguez's biggest business move was Primitive. The brand began as a skate shop and apparel company in the San Fernando Valley area before evolving into a major skateboard company. In 2014, Primitive Skateboarding launched as a board brand, with Rodriguez as the company's central pro and public face.

Primitive became known for strong team-building, premium board graphics, apparel, and collaborations with major entertainment properties. The company has released collaborations tied to artists and franchises such as Tupac Shakur, The Notorious B.I.G., "Dragon Ball Z," "Naruto," and "Sailor Moon." For Rodriguez, Primitive was more than another sponsor. It gave him ownership, creative control, and long-term equity in a brand built around skateboarding culture.

Rodriguez has also worked as an actor and media personality. He starred in the skateboarding drama "Street Dreams" and appeared in "Vicious Circle" and "The Curse of La Llorona." He has appeared as himself in documentaries, skate videos, and action-sports programming, and he has been featured in video games including the "Tony Hawk" and "Skate" franchises.

Those appearances added to his fame, but his entertainment work has always been secondary to skateboarding and business.

Rodriguez has a daughter and has generally kept much of his personal life private. He has remained closely tied to Los Angeles and the San Fernando Valley, where he built his career and developed Primitive. As he moved into his late 30s and 40s, he became increasingly focused on longevity, recovery, training, and mentoring younger skaters through Primitive.

His influence is larger than his contest record alone. Paul Rodriguez Jr. helped redefine what a modern pro skateboarder could be: athlete, signature-shoe star, brand owner, investor, and cultural figure.