Amanda Frances is an American entrepreneur, author, podcast host, online educator, and reality television personality who has a net worth of $20 million.

Amanda Frances built a large digital business around courses and coaching programs focused on money, entrepreneurship, confidence, and personal development. Often referring to herself as the "Money Queen," she became known for combining motivational teaching with an unapologetically luxurious public image. Her catalog has included self-paced courses, live programs, private coaching, memberships, and high-priced masterminds. Frances expanded her audience through the podcast "And She Rises" and the bestselling book "Rich as F*ck: More Money Than You Know What to Do With." By the mid-2020s, she had worked with tens of thousands of customers and sold hundreds of thousands of books. She reached a broader television audience when she joined the cast of Bravo's "The Real Housewives of Beverly Hills." Her appearance on the series introduced viewers to both her business and her family life while also generating debate about the coaching industry, high-ticket digital courses, and the way financial success is marketed online.

Amanda Frances was raised in Sand Springs, Oklahoma. She grew up in a religious environment and has described money as a source of uncertainty during her childhood. Her early experiences later became central to the personal story she shared in her courses, podcast appearances, and social media content.

Frances studied psychology at Oral Roberts University before earning a master's degree in counseling from Southern Methodist University. She began working toward the supervised clinical hours required to become a licensed therapist and also entered a doctoral program. During this period, she worked a variety of jobs, including nannying and cocktail service, while carrying student debt and attempting to decide whether a traditional counseling career was right for her.

Frances began developing her business in 2011, initially offering one-on-one coaching and personal-development services. She gradually moved her work online, where she could reach a larger audience through social media, email marketing, webinars, and downloadable programs. She eventually left her doctoral program and chose entrepreneurship over a conventional clinical career.

Her early offers addressed confidence, relationships, business growth, and overcoming what she described as limiting beliefs. Money became the central theme of her brand. Frances taught that financial goals were connected to identity, expectations, emotional patterns, and a person's willingness to receive and manage wealth. Her message attracted women who wanted to start businesses, increase their prices, or feel less anxiety about earning and spending money.

Frances built a course library ranging from relatively inexpensive introductory products to intensive programs costing tens of thousands of dollars. Because the lessons were delivered digitally, successful programs could continue generating revenue long after they were recorded. She also offered live events, private mentorship, and mastermind groups for established entrepreneurs.

Frances launched the podcast "And She Rises" in 2018. Episodes cover business strategy, spirituality, relationships, motherhood, money, and the emotional challenges of entrepreneurship. The program became another major funnel into her paid course business and helped establish her voice beyond short-form social media posts.

In 2020, Frances independently published "Rich as F*ck: More Money Than You Know What to Do With." The book translated the themes of her courses into a mixture of memoir, motivational writing, and money advice. It became an international Amazon bestseller and developed a long sales life through print, electronic, and audiobook editions. Frances later began work on a second book, "Godly as F*ck," focusing more directly on faith and her evolving spiritual beliefs.

Frances joined "The Real Housewives of Beverly Hills" for its 15th season. Her casting brought a different type of business figure into the franchise: rather than inheriting wealth or building a traditional retail company, Frances had created much of her fortune through digital intellectual property, online marketing, and a personal brand.

The show highlighted her expensive lifestyle, business language, and willingness to discuss exactly what she charged for courses. It also exposed her work to viewers who were unfamiliar with the online coaching world. Supporters praised her ambition and candor, while critics questioned the promises, pricing, and culture surrounding financial-empowerment programs. Frances defended her work by pointing to the longevity of her company, the size of her customer base, and the amount of free educational material she distributes.

Frances is married and has two children, and she is also a stepmother. She has incorporated pregnancy, parenting, marriage, grief, and family life into her public work while maintaining boundaries around certain private details.

One of the most difficult periods of her life involved the death of her infant son. Frances later discussed the loss publicly and described how grief affected her faith, marriage, and understanding of success. Her second book grew in part from this period of personal and spiritual reevaluation.

Frances divides her time between family life and the operation of a business that includes courses, publishing, media appearances, and live events. Although her style remains closely associated with wealth and glamour, she has increasingly discussed loss, religion, and the emotional costs that can accompany public entrepreneurship.