Grace Charis is an American golfer, model, social media personality, and entrepreneur who has a net worth of $3 million.

Grace Charis became one of the most-followed women in online golf by combining course videos, revealing fashion, instruction, travel, and lifestyle content. She began playing golf only shortly before launching her social accounts, but her athletic ability, visual presentation, and rapid improvement attracted millions of followers across Instagram, TikTok, YouTube, and subscription platforms. Charis has been candid that some viewers initially discover her because of her appearance, while her goal is to keep them interested in golf. She has documented her attempt to break 80, entered amateur qualifying events, competed in creator tournaments, and played in the Grass League. In 2025, she launched Dialed Golf, an apparel and accessories company aimed at younger players who view the sport as both competition and lifestyle. Her income comes from sponsorships, social-media advertising, paid subscriptions, merchandise, appearances, and her ownership of Dialed Golf.

Grace Charis Smith was born on November 21, 2002, in Newport Beach, California. She grew up in Southern California and participated in several athletic activities, but golf did not become her main focus until early adulthood.

Charis began playing seriously around 2021. Unlike creators who built audiences after long competitive careers, she learned much of the game in public. Her followers watched her swing, scoring, course strategy, and confidence develop over time.

Charis started posting regularly to TikTok in 2022. Her short videos typically featured tee shots, practice sessions, playful commentary, and outfits that challenged golf's traditionally conservative visual culture.

The formula produced rapid growth. Her posts were easy to understand even without sound or knowledge of golf, while the course setting differentiated her from conventional fashion and lifestyle creators. Charis expanded to Instagram and YouTube, where longer videos allowed her to show complete holes, lessons, equipment changes, and travel.

Her audience eventually reached millions of followers. That scale attracted golf equipment companies, apparel brands, beverage businesses, travel partners, and mainstream media coverage. Charis also developed paid subscription content, which became an additional source of recurring revenue.

Charis has consistently described herself as an amateur rather than a professional tour player. Her content includes legitimate golf goals, particularly lowering her handicap and breaking scoring barriers.

She created a "Break 80" series documenting the technical and mental work required to post a round below 80. The format gave viewers a continuing competitive storyline rather than presenting every video as a finished highlight reel.

Charis has worked with instructors, upgraded her equipment, and played courses throughout the United States and abroad. She attempted qualifying for the U.S. Women's Open, an experience that exposed the difference between social golf and elite tournament competition. Although she did not advance, the attempt strengthened her credibility as someone willing to test her game under formal rules and pressure.

She has also competed in the Grass League, a team-based par-three golf organization that combines serious play with entertainment. Creator events allow her to face other online golfers in formats designed for digital audiences.

In 2025, Charis launched Dialed Golf, a lifestyle and apparel company selling polos, hoodies, hats, and on-course accessories. The brand targets a generation of golfers who enjoy music, fashion, social media, and informal competition alongside the traditions of the sport.

Charis serves as the company's founder and primary marketing engine. She can introduce a product to millions of followers without purchasing traditional advertising, while customer purchases give her business revenue beyond sponsorship fees.

The name reflects the golf phrase "dialed in," meaning that a player's swing or concentration is working particularly well. Dialed Golf also gives Charis the opportunity to build long-term equity in a brand she controls rather than depending entirely on outside companies.

Charis' clothing and presentation have drawn criticism from golf traditionalists. Some professional figures and commentators have argued that appearance-based content distracts from the sport or creates unrealistic ideas about playing ability.

Charis has responded that entertainment and golf do not have to be separate. She acknowledges that her image attracts attention but points to the number of viewers who have begun following tournaments, visiting driving ranges, or trying the sport after encountering her videos.

Her career reflects a broader change in golf media. Digital creators can reach younger audiences who rarely watch full television broadcasts, and personality may be as commercially valuable as tournament results.

Charis keeps most details about her relationships and family private. Her public life centers on travel, golf, fitness, fashion, and business.

She has expressed a desire to continue improving competitively while expanding Dialed Golf. Although her social-media profile developed much faster than her playing résumé, that unusual order has become part of the appeal: her audience is watching a creator attempt to become a stronger golfer rather than watching a retired professional learn to make content.