Photo Credits: Chevrolet

As America celebrates its 250 birthday, Chevrolet is going all-in to celebrate.

The automaker has already detailed plans about its upcoming Stars & Steel Collection featuring limited edition Corvettes, Silverados, and Colorados wearing a unique graphics package. Chevrolet will be donating $250 for each Stars & Steel vehicle sold during the year with the proceeds going to veterans’ groups.

Today, Chevrolet has announced a new :60 second commercial that harkens back to the days when TV personality Dinah Shore was helping to promote Chevrolet on her popular prime-time TV show with the song, “See the USA in Your Chevrolet.”

Dinah Shore and Chevrolet General Manager Thomas Keating pose with a Chevrolet show car in the mid-1954

The latest version of the iconic jingle comes from up-and-coming country music star Brooke Lee, and it features her singing the song from atop of Castleton Tower in Castle Rock, UT while sitting on the tailgate of a Chevy truck.

Back in 1964 and again in 1973, Chevrolet airlifted a Chevy Impala to the top of the 1400-ft rock, and an ad campaign was created for both TV and print advertisements. Now, Chevrolet has returned to Castle Rock for a third time, with the star of this commercial being a Bright Blue Chevrolet Silverado ZR2 pickup truck.

“Chevy is inextricably linked to the cultural fabric of America,” said Chevy’s Chief Marketing Officer Steve Majoros. “As brands compete to celebrate our country’s 250th, there are few who can authentically embrace, claim, and honor America’s historical milestones in an inspiring, modern way. Chevy is one of those few.”

In this new commercial, we see a variety of Chevrolet vehicles driving across the USA with scenes shown from Mt Shasta, CA; Redwood National Park, CA; St. Louis, MO; Nashville, TN; Florida Keys, FL; and New York, NY. In addition to the Silverado ZR2 perched on the rock, the ad features the Silverado LT Trail Boss, Equinox, Equinox EV, Traverse, Trax as well as the Chevrolet Corvette.

Chevrolet’s connection with music and road trips goes back to the 1920s when Chevrolet introduced the first in-car radios. Since then, the automaker has become firmly established in popular music with Chevrolet being named in over 1,000 lyrics across multiple genres.

This latest version of the Chevrolet jingle from Brooke Lee is offered with a modern country sound. Lee was born and raised in Charlotte, NC and her recent releases include “Burn To Black,” “Dandelion” (feat. Lukas Nelson), and “So Beautiful.”

“It’s surreal to collaborate with Chevrolet and put my own voice on an iconic song my grandparents know by heart,” said Lee. “It’s a dream come true to collaborate with a brand I admire on a campaign celebrating our beautiful country, and I’m having a blast driving the same Chevrolet Silverado ZR2 that appears in the spot on tour all over the US.”

“We live in world with incredible technology that could have done this stunt artificially, but it was really important to Chevy that everything was authentic,” said Majoros. “A real helicopter brought a real truck up on top of that magnificent rock. The laughing boys are father and son. The couple cruising in a Corvette is married. The gasping girls are best friends and soon-to-be sisters-in-laws. The dancing couple are engaged. The photo under the St Louis Arch is a real family. Even the dog has a close bond with the family in real life. Chevy is all about honoring the real moments between real people and being the vehicle that becomes part of the family.”

Chevrolet also offers this “unplugged” version of Brooke Lee singing “See the USA in Your Chevrolet.”

Source:
Chevrolet

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