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Apple Agrees to $250 Million Settlement Over Apple Intelligence Marketing With $95 Per Device for Eligible Buyers

Дата публикации: 07-05-2026 08:19:54

Apple has agreed to pay $250 million to settle several class-action lawsuits over how it marketed Apple Intelligence features alongside the iPhone 16 and certai
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Apple has agreed to pay $250 million to settle several class-action lawsuits over how it marketed Apple Intelligence features alongside the iPhone 16 and certain iPhone 15 models. According to court filings released Tuesday, these cases are pending in the US District Court for the Northern District of California. The settlement still needs judicial approval before any payments can be made.

Consumers who purchased eligible iPhone 16 or iPhone 15 devices between June 2024 and March 2025 may be eligible for payments of up to $95 per device. Apple has denied any wrongdoing as part of the settlement.

What the Apple Intelligence Lawsuits Alleged

The complaints centered on the difference between how Apple promoted Apple Intelligence during its June 2024 launch and what was actually available on the iPhone 16 in September 2024. During demonstrations, Apple described a proactive assistant that could track context across apps, summarize notifications, improve writing in Messages and Mail, and offer a significantly enhanced Siri.

When the iPhone 16 was released, many of those features were not yet ready. Apple released them gradually, and some arrived in a state that did not function as intended. For example, notification summaries often produced inaccurate interpretations of news headlines, leading Apple to disable the feature. The more advanced Siri update, which plays a key role in Apple's AI plans, was delayed until March 2025 due to quality concerns.

One of the lawsuits claims that Apple misrepresented the capabilities of the iPhone 16 series and misled millions of consumers into spending hundreds of dollars on a phone that they didn’t need, based on features that were not actually available.

What Happens Next in Apple’s $250 Million Settlement

The settlement doesn’t address Apple's larger challenges in AI development. John Giannandrea, Apple's head of AI, retired in December. In January, Apple announced it would incorporate Google's Gemini models into parts of its AI systems, including Siri, which means relying more on external technology.

Apple spokeswoman Marni Goldberg said the company resolved the issue to stay focused on its product roadmap. She also noted that since the initial Apple Intelligence launch, the company has introduced dozens of features across many languages.

Details about eligibility, claim filing procedures, and payment schedules have not been made public. Affected users will need to wait for court approval and official claim notifications before applying.

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