For many consumers, convenience, speed, and efficiency are increasingly important, given the often hectic pace of life. This also applies to household appliances, which must guarantee effective performance in a short time and without being noisy. To meet these needs, Samsung has created the new Bespoke AI washing machines.

“By addressing common issues such as long cycles and noisy operation – explains the company – these products offer an experience that simplifies everyday life. Thanks to AI-optimized cycles and personalized settings, Bespoke AI washing machines set a new standard of innovation in the world of laundry. For European consumers who want an appliance that adapts to their needs, Samsung offers solutions that combine functionality, efficiency, and design, paving the way for a more organized, faster, and more enjoyable laundry experience. In a context where families are increasingly demanding smart solutions for the home, Bespoke AI washing machines stand out as forward-thinking products that combine functionality and efficiency”.

One of the strengths of Samsung Bespoke AI washing machines is their ability to significantly reduce washing times without compromising on quality. With the Super Speed program, user can wash a full 5 kg load in just 39 minutes.

Rinsing is also faster thanks to the Acqua Save function, which uses a powerful jet of water to quickly remove detergent residue. All this while using up to 15 liters less water per cycle than traditional washing machines.
Finally, the spin speed automatically adjusts to the load, allowing user to dry clothes more quickly.

Noise is another critical issue, especially in smaller homes. Samsung Bespoke AI washing machines meet this need thanks to the ultra-quiet operation of the Digital Inverter motor. Bespoke AI washing machines can therefore operate both early in the morning and late in the evening, providing greater convenience for users.

Digital Inverter technology also reduces energy consumption compared to traditional motors. It ensures high reliability over time, supported by a 20-year motor warranty.

In addition to solving the critical issues of cycle duration and quietness, Samsung Bespoke AI washing machines offer a high level of customization. Thanks to Artificial Intelligence, the system learns users’ habits and suggests personalized washing settings based on previous use.

Specific programs are also available for different types of fabrics, further simplifying laundry management. From wool to silk, cotton to denim, every garment is treated with the right care.
And if the user is unsure about the type of fabric or how dirty it is, the AI Wash automatic cycle detects the weight, fabric type, and level of dirt, dispensing the correct amount of water and detergent and intelligently adjusting the soak, rinse, and spin cycles for optimal results.