If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.

Ladies and gentlemen, Mrs. Bieber has officially entered the (denim) chat. After releasing a beautiful collection with MANGO, Hailey Bieber is stepping back into the fashion world with another show-stopping collaboration, and this time it’s with one of America’s most iconic clothing brands, Gap. 

There’s no denying that Gap has always had a very strong presence in fashion and pop culture. It’s one of the few American heritage brands that have remained true to itself while staying relevant in the forever-changing landscape. Known for classic styles that continue to transcend generations, Gap has remained a strong brand for years. Since the 2010s, they’ve collaborated with plenty of celebrities and brands from all corners of the internet zeitgeist, but somehow always make the perfect fit. With Hailey Bieber being known for her glazed skin and “cool girl” vibe, it’s easy to see why she would be next up for a Gap partnership. 

“This project came together very organically because Gap has always been a part of my wardrobe,” Hailey Bieber said in an official statement. “1996 has always felt iconic to me because there was something so effortless about that era and the way people wore denim. We wanted the campaign and the product to capture that same feeling in a way that felt modern, understated and personal.”

What is the new partnership between Gap and Hailey Bieber? 

So unlike previous collabs that literally bring two brands together, this collection is a little different, as Gap is partnering with Hailey Bieber the person, not the brand. So, for the collection, the two are releasing “The Hailey Jean.” This limited-edition capsule “reimagines Gap’s relaxed denim icons through Hailey’s personal style lens.” In it, you’ll find two classic styles — The Extra Baggy Jean and The ’90s Low-Rise Loose — both available in three brand-new washes. Not to mention, each pair comes with a special “1996” detail on the hardware and patch on the back. 

So when does the Gap & Hailey Bieber “The Hailey Jean” come out? 

Today! It comes out this afternoon at 12 p.m. ET/9 a.m. PT on Gap.com and at select stores nationwide. 

Any tips on how to snag a pair before they sell out? 

You’re just going to have to be quick! With Gap collabs, it can be pretty hard to secure something based on pure will alone — trust me, this shopping writer has tried. However, I will say everyone has a fair shot this time around because there is no preview on the site. So when the clock strikes 12, you just have to sign on quickly and add to cart. 

Below, take a sneak peek at what’s to come later today.

Before you go, check out our slideshow below: