Hailey Bieber showed off her amazing figure as she posed topless in a pair of jeans as she promoted her new 90s-inspired collaboration with Gap. 

The supermodel, 29, looked sensational in the blue low-rise jeans and kept her modesty by holding a black and white T-shirt over her chest. 

Styling her dark tresses loose, Hailey gave a sultry stare to the camera as she modelled her limited-edition denim collection, The Hailey Jean, which launched on July 16.

In another shot, the socialite flaunted her toned midriff as she lifted a black and white T-shirt flashing her abs. 

Hailey was seen looking through a clothing rail full of jeans in another shot before slipping into a white tank top and dark denim jeans. 

The collection focuses on two styles inspired by the '90s, the Extra Baggy which is available in three custom washes in stores and online, and the Low-Rise Loose also in three washes and available exclusively online.

The Rhode founder further personalised the collection with a '1996' detail on the back patch design, both her birth year and a defining era for Gap denim.

Hailey said: 'Gap has been a part of my wardrobe since I was a kid, so this came together very organically.

'1996 was the year I was born and I get a lot of style inspiration from the '90s because there was something so effortless about that era and the way people wore denim.

'We wanted the campaign and the collection to capture that same feeling in a way that felt modern, nostalgic, and personal.' 

It comes after Hailey stripped down for one of her raunchiest photoshoots ever last month. 

The model showed off her jaw-dropping physique in undergarments from Kim Kardashian's Skims line.

In one provocative photo, the skincare mogul risked a wardrobe malfunction by allowing her white bra to slip from her shoulders.

In another image, Hailey flaunted her toned bottom in a nude thong.

It comes after the model was forced to deny rumors she underwent a Brazilian Butt Lift, saying she made a 'commitment' to herself not to alter her appearance with the help of a doctor. 

In an interview with Allure magazine last year, the mother-of-one credited her fit physique to working out four times a week.

She specifically cited lunges as the exercise that best help tone her bottom.

Hailey's beauty brand Rhode is valued at approximately $1 billion as of May 2025, following an acquisition deal by elf Beauty.

She told Time magazine that she drew a firm 'line in the sand' before agreeing to the blockbuster deal that transformed her from celebrity founder into one of the beauty industry's most closely watched entrepreneurs.

She reflected on the company's rapid rise and her determination to maintain what she described as an accessible approach to skincare following its acquisition by elf Beauty.

The deal – one of the most talked-about celebrity beauty transactions of the past year – further cemented her status as a major force in the cosmetics industry amid continuing fascination with her marriage to Justin.

In her Time magazine profile, she admitted to 'manifesting' a target sale price of $1 billion for her brand.

'I'm somebody who really believes in, like, what you say out loud is very important. Our words are important,' she said.

The entrepreneur explained she set a clear financial target before entering negotiations around the company's future.

'I was like, "It has to be this number. I will not go for less." It was a goal.'

Following the acquisition, Hailey stepped into the roles of chief creative officer and head of innovation, maintaining direct involvement in the brand she launched as part of the growing wave of celebrity-backed skincare and beauty labels.

Rhode has become one of the most visible names in the market through its minimalist branding, viral lip treatments and aggressive social media marketing strategies.