The product lineup includes:

• Marinela Hershey's Snack Cake: Chocolate cake layers meet creamy vanilla filling in these snack cakes, finished with a Hershey's chocolate coating
• Marinela Hershey's Pingüinos: A new twist on Marinela's classic Pingüinos featuring Hershey's chocolate cream filling and a chocolate coating.
• Bimbo Hershey's Mantechox: Soft muffins meet Hershey's cocoa.
• Bimbo Hershey's Crossantines Minis: Hershey's-filled croissants suitable for everyday snacking, lunches, and quick treats.

"Innovation drives everything we do at Grupo Bimbo, and this collaboration is proof. Pairing the timeless, fun spirit of Marinela and Bimbo® with the beloved taste of Hershey's creates something truly special—a combination our consumers have been waiting for. We've seen incredible passion for these products in Mexico, and we couldn't be more excited to deliver these treats to U.S. fans," says Paula Flores, senior brand manager for Marinela at Bimbo Bakeries USA.

The Marinela, Bimbo, x Hershey's product line will be available at convenience stores for SRP $1.99 across the U.S. starting soon.

Grupo Bimbo S.A.B. de C.V. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.