"When you look at the beef snack aisle today, it's not always easy to know where the beef comes from or how it was produced," says Chad Schoonover, Ribbonwire Ranch co-founder and head of ranch operations. "For us, organic isn't just a certification. It's a reflection of how we've chosen to operate for more than a decade, from how we care for our cattle and the land they depend on to the products we bring to market."

Located on the northern portion of the historic XIT Ranch, where cattle have been raised since 1885, Ribbonwire Ranch raises its own cattle and grows its own organic feed. The company transitioned its land, cattle, and farming practices to organic standards in 2015 and has spent years building a herd with proven Angus genetics while maintaining a focus on humane, low-stress animal care. By managing cattle, feed, and production under one operation, Ribbonwire provides full traceability from pasture to package.

“Managing the entire process ourselves gives us a level of control and transparency that helps us deliver the consistency our retail partners expect," Schoonover says. "It's encouraging to see retailers recognize the value of companies like ours that offer a clear connection to where food comes from and how it's made."

The 100% USDA Certified Organic Beef Stick is available in 1-oz and .5-oz five-count boxes with suggested retail prices of $15.99 and $8.59, respectively. Consistent with the company's approach to organic production, the product is made without antibiotics or added hormones and contains no gluten, MSG, artificial colors or artificial flavors. It joins the company's Made with Organic Beef Stick line, available in Original, Jalapeño, Honey BBQ, and Sweet & Spicy flavors.

Additional Ribbonwire products are available at nearly 1,500 retail locations nationwide, including Market of Choice, Haggen, The Fresh Market, Sheetz, and other regional grocery partners.

Related: Roundhouse Provisions launches Grass-Fed Beef Sticks