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СпутникиРНSpaceXРоскосмосNASAUnifying & Harmonizing Campaign Data to Improve Measurement IAB is releasing Campaign Data Standards for public comment, inviting the industry to test, validate, and provide feedback by July 6, 2026. Campaign Data Standards, developed through Project Eidos and the Measurement Advisory Committee (MAC), establishes a consistent foundation for how campaign data is defined and used … Continued
The post Campaign Data Standards 1.0 for Public Comment by July 6, 2026 appeared first on IAB.
Unifying & Harmonizing Campaign Data to Improve Measurement
IAB is releasing Campaign Data Standards for public comment, inviting the industry to test, validate, and provide feedback by July 6, 2026.
Campaign Data Standards, developed through Project Eidos and the Measurement Advisory Committee (MAC), establishes a consistent foundation for how campaign data is defined and used across the ecosystem.
This initial release introduces two foundational taxonomy dimensions:
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