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Campaign Data Standards 1.0 for Public Comment by July 6, 2026

Дата публикации: 14-05-2026 12:15:06

Unifying & Harmonizing Campaign Data to Improve Measurement IAB is releasing Campaign Data Standards for public comment, inviting the industry to test, validate, and provide feedback by July 6, 2026. Campaign Data Standards, developed through Project Eidos and the Measurement Advisory Committee (MAC), establishes a consistent foundation for how campaign data is defined and used … Continued
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Unifying & Harmonizing Campaign Data to Improve Measurement

IAB is releasing Campaign Data Standards for public comment, inviting the industry to test, validate, and provide feedback by July 6, 2026.

Campaign Data Standards, developed through Project Eidos and the Measurement Advisory Committee (MAC), establishes a consistent foundation for how campaign data is defined and used across the ecosystem.

This initial release introduces two foundational taxonomy dimensions:

  • Ad Type — defines the advertising experience, including the ad format, product type, and . . .
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