As video inventory expands across streaming, social, and publisher platforms, advertisers and publishers need smarter ways to evaluate content and unlock opportunity at scale.

The latest edition of AI-Powered Video Outcomes explores how multimodal AI is transforming contextual targeting by analyzing video, audio, speech, imagery, and metadata together to better understand content context. The result is more precise targeting, expanded reach, and improved monetization across premium video environments.

Download this guide to learn:

• How multimodal AI improves contextual understanding
• Ways advertisers can reach highly engaged audiences with greater confidence
• How publishers can unlock additional monetization opportunities
• Why contextual targeting matters for news, live events, and emerging video channels

Whether you’re an advertiser, agency, or publisher, this guide provides practical insights into how AI is helping the industry move beyond broad content exclusions toward more informed, context-driven investment.

Download IAB AI-Powered Video Outcomes: Q2 2026

This series is part of Project Eidos, IAB’s industry-wide initiative to define the principles, standards, and frameworks that guide how measurement is developed, evaluated, and compared across the industry.

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