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IAB Introduces Actionable Industry Guidelines as Commerce Media Enters AI-Fueled Performance Era

Дата публикации: 14-04-2026 12:30:46

New York, NY – April 14, 2026 – Today at the IAB Connected Commerce Summit, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising ecosystem, launched its latest industry guide, Building a Competitive Commerce Media Ecosystem. The guide provides timely and strategic recommendations for how commerce media networks can differentiate, scale, … Continued
The post IAB Introduces Actionable Industry Guidelines as Commerce Media Enters AI-Fueled Performance Era appeared first on IAB.


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