The first contestant on the upcoming Celebrity Apprentice has been 'revealed' as a prior I'm A Celebrity... Get Me Out Of Here! winner and soap star. 

Danny Miller, 35, is best known for playing Aaron Dingle on Emmerdale, but rose to further fame when he won the pandemic edition of I'm A Celeb in 2021. 

He will now be put to the test in an entirely different way by Lord Alan Sugar in his notorious boardroom - as The Celebrity Apprentice returns. 

An insider told The Sun: 'Danny stands a good chance of doing well because he won the 2021 series of I'm A Celebrity... Get Me Out of Here!

'Whenever he gets the chance to show off his endearing personality, he wins over viewers - particularly as it's a surprising departure from his slightly grouchy character in Emmerdale.'

Daily Mail has contacted a spokesperson for The Apprentice, for comment.  

Danny has been an Emmerdale staple since 2011 when he first stepped into the shoes of Aaron Dingle.

While he did take a break between 2012 and 2014, he is otherwise one of the longest-running cast members. 

Danny's first experience of reality TV was far from conventional.

Because he took part in 2021, instead of being flown out to the Australian jungle, he was instead put to the test in Gwrych Castle in Abergele, North Wales because of the Covid-19 pandemic. 

Danny's appearance on the show could cause some confusion for fans as the recent civilian edition of The Apprentice, which only just came to an end, also featured a contestant called Dan Miller.

The latest Celebrity Apprentice is expected to hit screens later in the year and the full line-up will be announced soon. 

News of Danny's casting comes after Danny recently opened up about the devastating impact his father's dementia battle was having on his family. 

Appearing on Good Morning Britain last month, Danny revealed that his dad had been diagnosed with dementia back in May 2025, and has been very honest about his health, as well as how he deals with the disease as a family member.

'Dementia is a syndrome (a group of related symptoms) associated with an ongoing decline of brain functioning,' according to the NHS website.

'It's sad, me and my dad were thick as thieves at one point, and losing him over and over again, it's awful,' Danny told the hosts.

He said: 'I live a couple of hours drive from my dad now, which breaks my heart.

'I have my own family, I have a job in Yorkshire, Emmerdale. Being around in Manchester isn't easy anymore, so I moved my family up there.

'It was a really tough thing to do because I am not there as much as I would like to be. I miss him, terribly.' 

It comes after Karishma Vijay was crowned the winner of The Apprentice on Thursday, beating Pascha Myhill to be awarded Lord Sugar's £250,000 investment in a tense finale.

The 28-year-old influencer and beauty brand owner said she is 'eternally grateful' for the opportunity, she landed a spot on the show, crediting the show with turning her life around after 'hitting rock bottom'.

Karishma is now the 21st winner of the long-running show, which has seen Lord Sugar invest in the likes of sweet and brownie brands to recruitment, plumbing companies and even a cosmetic clinic chain.

Karishma beat Pascha Myhill, 22, the youngest candidate in the process, during Thursday night's final, where both presented their respective businesses to Lord Sugar and a panel of experts.

After impressing with a dynamic pitch for her beauty brand, Kishkin Skin, Karishma secured Lord Sugar's £250,000 investment during the show's 20th series.

She said her victory will not only help her get onto the property ladder, after months of sleeping on a mattress at her parents' home in Croydon, but also allow her to challenge an industry she believes has historically overlooked people of her ethnicity, and push for fairer opportunities in the future.

Karishma said: 'The winner of the Apprentice is the daughter of an immigrant and that is a huge statement and a light of hope to people who feel things will never change.

'There are girls that don't look like me that do well and girls that look like me that have to really fight tooth and nail for a single opportunity.

'I have been locked out of that list for such a long time because of what I look like. I am not conventionally the beauty standard, the Eurocentric beauty standard that people go for, and whatever.

'I am the girl next door, and people actually buy what the girl next door talks about.'

The Apprentice is available to stream on BBC iPlayer.