The Celebrity Apprentice lineup has finally been revealed, with 12 eager stars set to go head-to-head to impress Lord Sugar in the famous boardroom.

Stars including Alexandra Burke, Kay Burley and Emmerdale's Danny Miller will compete in the six-part series for a staggering £100,000 prize for their charity.

After first airing in 2007, The Celebrity Apprentice was aired as Sport and Comic Relief versions in 2008, 2009 and 2019, and a Christmas special in 2025, and this marks the first time stars have competed in a full series.

Following her stint in the Love Island villa, Toni Laites will also be among the celebrities vying to impress Lord Sugar during the famous tasks. 

Completing the lineup are presenter Gethin Jones, dancer Jordan Banjo, actress Maddie Grace Jepson, TikTok star Max Balegde, Gladiator Sheli McCoy, UK garage legend DJ Spoony, BBC presenter Richie Anderson, and comedian Laura Smyth. 

Lord Sugar has already warned that viewers should buckle up for the six-part series. 

'We've not done anything like this before, and it'll be entertaining to see these 12 celebrities being put through six weeks of some brilliant business challenges,' he told the publication.

'But just because they're celebrities, it doesn't mean they're going to get an easy ride, especially when there's £100,000 at stake for their chosen charity.'

Paul Broadbent, Director of Programmes at Naked added: 'We've a brilliant cast of familiar faces entering our brand-new boardroom, and with a full six-episode series, viewers will get many opportunities to see the celebrities as they've never before, battling to show off their business acumen for a massive charity prize.'

Kalpna Patel-Knight, Head of Entertainment Commissioning at the BBC said: 'This brand-new full-length series of The Celebrity Apprentice takes everything audiences love about the format and turns the pressure right up. 

'This year's celebrities arrive with strong reputations - but in the boardroom, status counts for nothing. 

'They'll be tested on leadership, teamwork and commercial instinct, and only those who can truly deliver will make it through. It's bold, unpredictable and hugely entertaining - and viewers are in for a brilliant ride.'

The iconic Apprentice boardroom will also be relocated to a London city skyscraper, where celebrities will be grilled by Lord Sugar.

Filming for the first full spin-off of The Apprentice started on Saturday, and it's thought the show will air later this year.

It comes after Karishma Vijay was crowned the winner of The Apprentice earlier this month, beating Pascha Myhill to be awarded Lord Sugar's £250,000 investment in a tense finale.

The 28-year-old influencer and beauty brand owner said she is 'eternally grateful' for the opportunity, she landed a spot on the show, crediting the show with turning her life around after 'hitting rock bottom'.

Karishma is now the 21st winner of the long-running show, which has seen Lord Sugar invest in the likes of sweet and brownie brands to recruitment, plumbing companies and even a cosmetic clinic chain.

Karishma beat Pascha Myhill, 22, the youngest candidate in the process, during Thursday night's final, where both presented their respective businesses to Lord Sugar and a panel of experts.

After impressing with a dynamic pitch for her beauty brand, Kishkin Skin, Karishma secured Lord Sugar's £250,000 investment during the show's 20th series.

She said her victory will not only help her get onto the property ladder, after months of sleeping on a mattress at her parents' home in Croydon, but also allow her to challenge an industry she believes has historically overlooked people of her ethnicity, and push for fairer opportunities in the future.

Karishma said: 'The winner of the Apprentice is the daughter of an immigrant and that is a huge statement and a light of hope to people who feel things will never change.

'There are girls that don't look like me that do well and girls that look like me that have to really fight tooth and nail for a single opportunity.

'I have been locked out of that list for such a long time because of what I look like. I am not conventionally the beauty standard, the Eurocentric beauty standard that people go for, and whatever.

'I am the girl next door, and people actually buy what the girl next door talks about.'

The Apprentice is available to stream on BBC iPlayer.