Simple logos drive stronger consumer recognition and designer JP LaCroix says brands adding complexity are making a costly mistake. His "blink factor" principle, illustrated by Pepsi and Amex, may reshape how marketers think about visual identity.
Simple logos drive stronger consumer recognition and designer JP LaCroix says brands adding complexity are making a costly mistake. His "blink factor" principle, illustrated by Pepsi and Amex, may reshape how marketers think about visual identity.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
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