Pairing music with play may accelerate habit formation, reducing the necessary repetitions for neural pathway alteration from 400 repetitions to as few as 20, according to Music Connection Therapy creator Julie Potash Slavin. Her session at the 2026 ANA Masters of Marketing Conference could reshape how marketers think about behavior change, starting with themselves.
Pairing music with play may accelerate habit formation, reducing the necessary repetitions for neural pathway alteration from 400 repetitions to as few as 20, according to Music Connection Therapy creator Julie Potash Slavin. Her session at the 2026 ANA Masters of Marketing Conference could reshape how marketers think about behavior change, starting with themselves.
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