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СпутникиРНSpaceXРоскосмосNASAThis IDC Market Presentation is designed to support technology vendors in building their industry-focused narratives and go-to-market strategies. It should be used to tailor marketing messaging to industry-specific business priorities, sharpen portfolios, and create sales campaigns that resonate with prospects and customers. It helps tech suppliers:Align their company value propositions and messaging with key business priorities, challenges, and investment drivers in the healthcare industry.Leverage the priorities and emerging business needs of existing customers and prospects to develop competitive messaging and campaign themes.Showcase how their company's products and services solve concrete business challenges within this value chain. Understand the relevance and investment horizon of key programs and use cases, map them with their company capabilities, and translate into go-to-market action plans.Priorities, programs, and use cases discussed in this Industry Go-to-Market Handbook are selected by senior IDC analysts based on in-depth and ongoing IDC research and conversations with key stakeholders in the worldwide healthcare sector. Account-based actions need to consider that individual company strategic business priorities and initiatives might differ based on specific sub-industries or organizations' individual digital maturity."Patient-centered care sounds obvious until you examine how most clinical workflows are actually designed; around the institution, not the individual," says Jennifer Eaton, research director, IDC Healthcare Insights.