Manufacturer-supplied descriptions on product pages: rewrite everything or focus on category pages?

Дата публикации: 24-09-2026 08:15:50

SamA74:
I’ve always taken the time to write my own content, to ensure it is unique from anyone else selling the same products. Many competitors will just copy / paste content from elsewhere, so this gives the site an advantage.
I also make a point of requesting indexing in GSC once a new page is complete. As the copy/paste people would often copy my content. This helps ensure Google knows where the original source of the content is.
Though this hasn’t been doing hundreds of products in one go, just adding a product or two as they appear in the market.
Perhaps it “seems unrealistic” to expect results, without effort?
Then again, these days people will just use AI to churn out content on an industrial level.
Fair point, and the indexing tip is a good one, I hadn’t thought about it as a way to flag the original source. Adding a product or two as they appear is very doable, my question was more about a big existing catalogue of laptop store. Have you noticed those unique product pages ranking better than the ones with supplier text, or is most of the benefit still coming from your category pages?

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