Pharma marketers who adopt five specific artificial intelligence (AI) habits could land in the 95th percentile of all AI users — yet almost no one practices all five consistently. Michele Evans, founder and CEO at NxtWaves, outlines a behavior-change framework that may reshape how marketing teams build AI fluency.
Pharma marketers who adopt five specific artificial intelligence (AI) habits could land in the 95th percentile of all AI users — yet almost no one practices all five consistently. Michele Evans, founder and CEO at NxtWaves, outlines a behavior-change framework that may reshape how marketing teams build AI fluency.
Access to this item is reserved for ANA members only.
Already have an account? The industry's best insights and resources await:
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | How Lean Pharma Teams Can Manage Agencies Like Giants | 0 | 8.76 | 18-09-2026 |
| 2 | Marketing Vanguard at Cannes: AI Is Becoming the Daily Job ft. Mark Kirkham of PepsiCo | 0 | 13.06 | 07-08-2026 |
| 3 | CMOs Are the Least Proficient at AI In the Marketing Org, Research Finds | 0 | 12.22 | 10-08-2026 |
| 4 | How to Track Your Brand’s AI Visiblity in 2026 | 0 | 14.85 | 01-08-2026 |
| 5 | How to Get the Most Out of Your Org's AI Mandates | On Scope | 0 | 8.4 | 16-09-2026 |
| 6 | AI and Generative AI in Marketing | 0 | 5 | 15-07-2026 |
| 7 | AI for Marketers Digest: Operating Reality Sets In | 0 | 7 | 16-07-2026 |
| 8 | More AI Output Isn’t the Same as More Marketing Impact | 0 | 8.4 | 20-08-2026 |
| 9 | Predictive AI Has Arrived. Here's the Game Plan for Marketers | 0 | 10.77 | 28-07-2026 |
| 10 | The New Rules of AI Discovery | 5 | 7 | 16-07-2026 |