Просмотр новости
Найдите то, что Вас интересует
Спутники
РН
SpaceX
Роскосмос
NASA
СпутникиРНSpaceXРоскосмосNASABACKGROUND Guess aimed to promote their Men’s Iconic eau de Parfum Spray during Super Bowl season, seeking a reasonable CPM and strong CTR via Native Video. They partnered with TripleLift through StackAdapt, utilizing two custom TripleLift Audience segments to deliver highly engaging, in-feed video experiences that aligned with user behavior. SOLUTION & RESULTS TripleLift used...
The post Guess Scores Stable CTR for Perfume Campaign During Super Bowl Season appeared first on TripleLift.
BACKGROUND
Guess aimed to promote their Men’s Iconic eau de Parfum Spray during Super Bowl season, seeking a reasonable CPM and strong CTR via Native Video. They partnered with TripleLift through StackAdapt, utilizing two custom TripleLift Audience segments to deliver highly engaging, in-feed video experiences that aligned with user behavior.
SOLUTION & RESULTS
TripleLift used unique native video inventory and advanced targeting for scale and cost efficiency. This resulted in stable CPMs, strong engagement, and a completion rate +6 ppts. above benchmark.
After initially seeing a low CTR due to costs surrounding the Super Bowl, TripleLift was able to quickly optimize the campaign, boosting the CTR to 0.20%, significantly above benchmark.
3.73€
CPM
.2%
CTR
After Optimization
81.52%
Messaging Lift
Completion Rate
Interested in how TripleLift can help you crush your campaign objectives? Contact sales@triplelift.com
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Publicis Media and TripleLift Team Up to Drive Efficient Conversions for LU | 0 | 6.34 | 18-03-2026 |
| 2 | A Dual-Video Strategy: Driving 5x New User Growth While Maintaining 112% ROAS | 0 | 9.64 | 26-03-2026 |
| 3 | Driving Real-Time ROI for CPG with Attain & TripleLift | 0 | 8.88 | 02-07-2026 |
| 4 | What Causes Native Advertising to Blend Poorly with Publisher Content | 0 | 6.77 | 28-07-2026 |
| 5 | TripleLift’s Global Guide to Holiday Success | 0 | 5.62 | 04-08-2026 |
| 6 | How to Measure CTV Campaigns in 2026 | 0 | 8.84 | 07-07-2026 |
| 7 | TripleLift’s Guide for Activating Holiday Impact in the United States | 0 | 7.93 | 11-08-2026 |
| 8 | How CTV Pause Ads Shape Attention and Manage Programmatic Reach | 0 | 5.75 | 06-07-2026 |
| 9 | How to Fix Display Ad Performance with High Impact Formats | 0 | 11.52 | 06-07-2026 |
| 10 | TripleLift + Vodafone Smash Campaign Goals by Combining Display and Instream Formats | 0 | 5.93 | 23-06-2026 |