Authored by Emma Sainsbury, Research Analyst Native advertising has one job: not look like advertising. When it fails at that, it doesn’t just underperform, it stands out for the wrong reasons and erodes the trust that made native worth doing in the first place. Native is only native when the ad matches the publisher’s look...
The post What Causes Native Advertising to Blend Poorly with Publisher Content appeared first on TripleLift.
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