What tools will you be showing at NAB?
Now fully enterprise-ready, the new LucidLink introduces more unique benefits and capabilities:

• Dynamic Tiering – Automatically optimizes storage costs by managing “hot” and “cool” cloud data while maintaining seamless accessibility that can be accessed like a local drive.
• Web-Based Access – Users can browse and retrieve files directly from a web browser without software installation.
• Mobile Enhancements – iOS and Android apps enable file access on the go, without taking up space on your device.
• AWS Marketplace Integration – Allows enterprises to simplify billing and deploy LucidLink seamlessly within their existing IT infrastructures, including AWS-based hubs.
• Native macOS Streaming Client – A fully native Mac solution that eliminates security workarounds required by other cloud storage vendors.
• Deeper AWS Integrations and Egress-Free S3 Storage – Ensures cost efficiency and high-speed access to cloud-stored files, without the variable pricing of other providers
• Enterprise-Grade Security and Compliance – Featuring end-to-end zero-knowledge encryption, SOC 2 Type II compliance, and TPN Gold Shield certification to meet the highest security standards.

What do you expect will be the big topics/trends this year?
AI, AI and more AI – but not just as a buzzword. We expect a real focus on practical AI applications in media workflows, from automated tagging to speeding up post production. Cloud collaboration and remote workflows will also stay front and center, especially as teams look for smarter ways to work together globally. And of course, camera-to-cloud and virtual production will continue to evolve, changing the way content is created and delivered.

What trends have you been seeing over the past year relating to your section of the industry?
The shift to fully cloud-based workflows is no longer just experimental; it’s becoming the standard. Creative teams aren’t just working remotely; they’re working in real time, from anywhere. We’re also seeing a demand for integrated, frictionless ecosystems. People don’t want to jump between tools or wait for massive files to sync. Security is another big one. Companies need fast, flexible cloud storage that doesn’t compromise on data protection.

What’s the most exciting thing being developed right now that people might not realize is worth discovering?
Most people still think working from the cloud means slow, clunky and limited. We’re proving the opposite. LucidLink lets teams edit from the cloud as if the files were on their local machine – no downloads, no waiting. It’s a total game-changer for distributed teams. In terms of game-changing tech, keep your eyes peeled on the LucidLink stand. In addition to our new production release, you might get a sneak peak of an industry-first: a game-changing piece of tech created with some of biggest names in creative software.

Other than what you are showing, what are you excited to check out?
I’m definitely keeping an eye on virtual production, AI-assisted editing and cloud-native VFX workflows. The way teams are using real-time rendering and LED volumes is getting more sophisticated, and we’re excited to see how that integrates with cloud-based post.

How can people book time with you at NAB?
If you’d like to connect at NAB, the best way is to schedule a meeting in advance. You can book time here. We can’t wait to see you at our booth.