As influencer marketing continues to expand, commercial contract lawyers are increasingly called on to structure, draft, and negotiate agreements that address evolving legal, business, and regulatory risks. The rise of AI adds another layer of complexity, from content rights and persona protections to usage restrictions, disclosure obligations, and talent considerations.

This practical webinar is designed for lawyers advising brands, agencies, influencers, and other participants in the creator economy. Attendees will gain a clearer understanding of the key deal points, issue-spotting considerations, and drafting strategies involved in influencer marketing agreements.

Topics will include:

• The impact of AI on influencer marketing and contracting
• Common brand requirements in influencer partnerships
• Influencer expectations and negotiation points
• Influencer commerce considerations
• Persona rights and content restrictions
• Contracting with SAG-AFTRA talent

VOD Available to Attendees