FUJIFILM India has officially launched the Fujifilm Spectrum India Tour, a new multi-city experiential roadshow designed to bring photographers, content creators, students, enthusiasts, and existing Fujifilm users closer to the company’s complete imaging ecosystem.

Built around the theme “Imagine. Create. Inspire.”, the nationwide initiative aims to provide hands-on access to Fujifilm’s latest cameras, lenses, imaging technologies, and creative solutions through an interactive “Touch & Try” format. The tour follows a “Click to Print” concept, showcasing the entire imaging journey while highlighting the role of visual storytelling through curated image galleries and live demonstrations.

The inaugural edition of the Fujifilm Spectrum Tour is being held at Museo Camera from 18th June to 20th June. Visitors attending the three-day event can explore multiple interactive zones, product showcases, live demonstrations, and educational sessions designed for photographers and creators of varying skill levels.

Dedicated Touch & Try experience zones have been created around different photography and content creation genres, including:

• Vlogging and Cinema
• Street Photography
• Travel Photography
• Portrait Photography
• Premium Imaging Solutions
• Large Format GFX System Experiences

In addition to digital cameras and lenses, visitors will also be able to experience Fujifilm’s instax™ products, live photo printing solutions, binoculars, optical devices, and a range of accessories from partner brands.

As part of the Delhi edition, Fujifilm is hosting several educational sessions and masterclasses led by renowned Indian photographers and Fujifilm X-Mentors, including:

• Ashish Chawla
• Abhimanyu Pandey
• Dinesh Khanna
• Tarun Khiwal

These sessions will focus on photography techniques, portfolio building, creative workflows, and visual storytelling. Fujifilm engineers and product experts will also be present on-site to provide technical guidance and hands-on assistance.

The roadshow further extends the company’s Fujifilm X Academy initiative, which focuses on skill development and photography education through workshops and creator engagement programs.

To make the experience more interactive, Fujifilm has introduced several visitor participation activities, including the Experience Passport Challenge. Participants receive a physical passport that is stamped as they explore various product zones, workshops, and demonstrations. Those who successfully complete the challenge become eligible for promotional giveaways and Fujifilm merchandise.

Additional activities include:

• Spot the X-T30III treasure hunt
• Portrait photography challenges
• Shoot & Vlog contests using the Fujifilm X App
• Interactive creator engagement sessions

Commenting on the initiative, Koji Wada, Managing Director, FUJIFILM India, said, “At FUJIFILM India, we are committed to delivering innovative products, solutions, and experiences that embody our Group purpose of ‘Giving our world more smiles.’ The Fujifilm Spectrum tour is a testament to our belief in bringing diverse ideas, unique capabilities, and extraordinary people together. We are thrilled to provide a platform where creators can experience our rich heritage in photography seamlessly fused with cutting-edge technology.”

Emphasizing the evolving needs of the Indian market, Arun Babu, Associate Director, Imaging Solutions Division, FUJIFILM India Private Limited, added, “Indian creators are no longer just taking photos or shooting video; they are crafting comprehensive visual stories. The Fujifilm Spectrum tour is designed exactly for this new era of visual expression. By bringing our imaging portfolio from the X Series and large-format GFX to instax™, QuickSnap, Optical Devices, and compact dye-sublimation printer ASK 400, we aim to provide hands-on experience and community support to the creators to further elevate their craft.”

Following the Delhi NCR debut, the Fujifilm Spectrum India Tour will travel to multiple cities across the country, bringing Fujifilm’s imaging ecosystem directly to photography communities, students, and creators nationwide.

The event is open to professionals, hobbyists, students, and general consumers. Interested participants can register and access event schedules through Fujifilm’s official Spectrum India Tour platform.