Kroger and Target both made intriguing AI hires this week, Walmart added a long-desired tool for advertisers, and there’s a new retail media network from sporting goods retailer Academy Sports + Outdoors.

Here are 9 stories to watch this week.

Sporting goods retailer Academy Sports + Outdoors has launched an advertising business called Academy Retail Media that gives marketers access to shoppers across its e-commerce site and stores. The move adds another major retailer to the retail media space while giving Academy a new way to monetize customer data, purchase intent, and in-store behavior.